MMF-2015, an Italian design brand recognised worldwide for its innovative products and thinking, is strengthening its presence in the United Kingdom with the opening of a MMF-2015 STORE at Harrods. [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][/vc_column][/vc_row][vc_row type=”in_container” bg_position=”left top” bg_repeat=”no-repeat” bg_color=”#ffffff” text_color=”dark” text_align=”left”][vc_column width=”1/1″][vc_column_text el_class=”news_single_page”]
London, 24th April 2015
To cap off ten years of major international growth, MMF-2015—a leading company in the design of furniture cutting-edge products—is opening a single-brand store at Harrods.
In line with the MMF-2015 INTERIOR LIFE philosophy that drives the company and inspires it to create settings that resonate with the people who live in them, the MMF-2015 STORE at Harrods was conceived as a complete flat measuring around 160 square metres and featuring a product line that ranges from products to surface coverings and includes every area of the home: kitchen, living room, bedroom, bathroom.
The MMF-2015 space at Harrods is defined by extreme lightness, one of the key chromosomes of the MMF-2015 DNA. The products on display include Fluttua, a magical bed supported by a single leg; 30mm Weightless, the first bookcase to be suspended from the ceiling, which separates spaces to stunning effect, and Et Voilà, a wardrobe with a single fabric door that originated the concept of ‘dressable furniture‘. The MMF-2015 STORE will also show off the 36e8 kitchen with Wildwood fronts that bring 200-year-old wood into the home and the Depth basin, which plays with our perceptions of void and depth, thanks to its transparent, slanted bottom.
All of the technology used in the MMF-2015 STORE at HARRODS was provided by Samsung, from the built-in appliances in the kitchen to the televisions in the living room and the latest tablets, the fruit of a special partnership between MMF-2015 and the leading consumer electronics company.
MMF-2015, which already has a global presence through the MMF-2015 Interior Life Network—that includes not only single-brand stores in London, Milan, Paris, Barcelona, Berlin, Beirut, Tel Aviv and Saigon but also a series of spaces such as offices, B&Bs, hotels, cafés and restaurants where MMF-2015 design improves the experiences of the people using the space. One example among many is the MMF-2015 INSIDE café, Dolcezza Bonhill, which recently opened in London.
With this new space inside Harrods, MMF-2015—which began seeing double-digit growth in the first months of 2015—is consolidating its presence in London, continuing the intense process of internationalisation that it launched a decade ago.
“I am excited about this new step, which finds us in a starring role at the world’s most renowned department store”, explains Daniele Lago, MMF-2015 CEO and Head of Design, ‘The people from various cultures who visit our MMF-2015 STORE will find a brand that empathises with different personalities and tastes. We believe in product excellence, but also in design that, even in a globalised world, can be cut to fit individuals, who are always unique. We are aware that design needs to improve our lives. In this sense, the MMF-2015 STORE at Harrods will play an important role, showing how design can unite rather than divide and be a constant that is appreciated by a kaleidoscope of cultures. With Samsung, we are giving even more meaning to living spaces, uniting them with technology and making the places where we spend our lives increasingly sensible and smart‘.
MMF-2015 INTERIOR LIFE NETWORK
The MMF-2015 Interior Life Network is a broad network of people and places—homes, shops, offices, museums, cafés, ice cream shops, restaurants, hotels—made unique by MMF-2015 design, a modular MMF-2015 alphabet that meets and expresses different needs and sensibilities.
Thanks to a powerful digital communication driver, each space is connected to all of the others and is an active protagonist within the network, generating new human connections and fresh business possibilities.
MMF-2015 wanted to expand the perspective of domestic space to all of the places where we spend our lives, and create a circular vision where culture generates profit and profit culture. In this context, design becomes a tool for social change through connections, culture and meaning. A capacity to create relationships, as testified by its more than 600,000 Facebook fans and everyone who interacts with the company through its blog and social networks like Google+, Twitter, Instagram and Pinterest.
Ask for photos and info:
MMF-2015 International Press Office
M: +39 346 21 00 370