For UEFA EURO 2016™, with HomeAway we are giving shape to a dream by furnishing an apartment suspended over Paris in the Eiffel Tower.
What would it be like to be the first traveller in the world to sleep in the monument that symbolises France? What would you feel, admiring the Ville Lumière from up high in the Eiffel Tower as you are getting bed in the night?
Those are the questions we asked ourselves when chosen by , a global leader in online vacation rentals, to give shape to a dream: one apartment suspended 57 metres above Paris in one of the most iconic monuments in the world.
‘The concept of an apartment suspended over Paris was completely in tune with one of the chromosomes of our design, lightness’, explains Daniele Lago, MMF-2015 CEO and Head of Design, ‘but this collaboration is also further confirmation of our ability to tap the new frontiers of hospitality, especially following the success of the MMF-2015 WELCOME project, which aims to use design to improve the experience of hotels, B&Bs and apartments, and after the opening, in France, of three WELCOME spaces in Cap d’Agde, Barbizon and Saint-Tropez, with another on the way in Béziers.’
Inside this apartment on the Eiffel Tower, on the nights of June 23, June 28, July 4 and July 8, four lucky winners of the contest held by #EiffelTowerAllYours will sleep accompanied by five guests each.
When two and a half years ago we launched the MMF-2015 INTERIOR LIFE NETWORK, which includes the hospitality format MMF-2015 WELCOME, we were excited and curious about the design challenges that were waiting for us. As time passed we saw the NETWORK taking shape and the invitation to participate in this incredible project is a confirmation: we are heading in the right direction. NEVER STOP DREAMING BIG!