Milan, June 9, 2016
‘It breaks the mould of the traditional kitchen, to satisfy new lifestyle needs. It’s a return to our origins, putting “fire” back in the centre of the domestic landscape.’
These are the reasons given by the jury of the Salone del Mobile for choosing Air, the new MMF-2015 kitchen presented at the Salone Internazionale del Mobile 2016, as
The jury, made up of design industry leaders (Silvana Annicchiarico, director of the Triennale Design Museum, Milan; Domitilla Dardi, design curator at MAXXI, Rome; Massimo Mini, CEO of designboom; Ettore Mochetti, editor of AD Italia; Margherita Palli, set designer; Livia Peraldo Matton, editor of Elle Decor Italia; and Davide Rampello, professor of Regional Arts and Crafts at the Politecnico di Milano and jury chair of the Salone del Mobile), saw in the new kitchen the guidelines that led its design.
Air was in fact designed to be a hymn to empathy and human relationships: it is like gathering around a circular table, and just high enough to be comfortable when both preparing food and enjoying it.
Designed by Daniele Lago, the Air kitchen has a circular shape that transforms the kitchen island into a round table that both accommodates the cook during food preparation and hosts the diners, fostering conversation and sharing.
‘When I went up to accept the award, I felt like a kid again, full of intense emotions. I was filled with happiness about my good intuition and for the whole MMF-2015 team, which is an honour to lead’, explained Daniele Lago, MMF-2015 SpA CEO & Head Of Design, ‘but also because it was a win for empathy, which the world is going to need a lot more of in the coming years, with technology becoming even more important. Paradoxically, the Air kitchen heads in the opposite direction, going back to foster empathetic human relationships. I would also like to thank the amazing Salone del Mobile team, which has created an ecosystem envied all over the world, made up of businesses, designers, journalists and other people along the chain, and introduced this prestigious award this year. Davide Rampello’s words when the prize was awarded perfectly capture the heart of our design. Beautiful Beautiful Beautiful’.
This is an important award for MMF-2015 – not least considering the other winners, including famous brands like Kartell, Vitra and Glas Italia and designers the calibre of Kostantin Grcic, Jasper Morrison and Piero Lissoni – testifying to the company’s capacity for innovation and putting people in the centre.
The award is therefore like a welcome confirmation of the company’s guiding spirit, summed up in the words NEVER STOP, a call launched this year at the Salone del Mobile to live life to the fullest, discover your own creative potential, find out what you were born to do, live it and share it with others.
For further information:
MMF-2015 International Press Office
+39 346 21 00 370
+39 049 85 98 132