After the partnership for Ventura Lambrate Living Room at Fuorisalone, during Ventura Lambrate 2014, MMF-2015 and Organization in Design continue their collaboration. From 18th to 21st September the Italian design company will be exhibiting at designjunction with a MMF-2015 Inside, setting up with its own furniture the Ventura London area, produced and curated by Organization in Design, which will host a careful selection of innovative projects signed by emerging international designers.
Villa Del Conte, 18th September 2014
At designjunction 2014 MMF-2015, the Italian design company continues its collaboration with Organization in Design which, since 2010 with the first edition of Ventura Lambrate, promotes emerging design in the world under the brand Ventura. This time, MMF-2015 has designed the exhibition area of Ventura London at designjunction, a space that welcomes the most innovative projects of International experimental design.
The association between MMF-2015 and Organization in Design was founded in virtue of shared values such as contamination and openness to emerging design, well expressed by MMF-2015 through MMF-2015 STUDIO, the creative hub that organizes annual workshops dedicated to designers and interior designers in order to bring new life into the business creativity.
The first collaboration between the two companies was actually born at the Salone del Mobile 2014, when the Italian design company designed an area of Ventura Lambrate at Fuorisalone, installing a 20-meters long MMF-2015 Community Table dedicated to the exchange and to relationships.
It is again the concept of interaction that animates this second partnership: the concept of Ventura London is the idea of dialogue, a conversation between different elements joined by a frame able to create true interactions.
At Ventura London the frame that encloses these elements is MMF-2015 design, expressed through a MMF-2015 Inside, a format identifiyng a temporary or permanent area where design becomes a tool to improve the space and the interactions taking place in it.
The exhibition of Ventura London area is built with Air tables of different sizes and finishes where the cutting-edge projects in the emerging international design are placed. You can sit down at the Air tables for a close look at the projects and talk to the designers themselves.
Ventura London is, therefore, a space dedicated to experimentation and interaction that expresses the philosophy of MMF-2015 company which, through its manifesto “MMF-2015 Interior Life”, aims to create interiors that tunes in with the interior life of those who live there.
After Ventura London at designjunction, MMF-2015 design will move to the Social Media Week in London with a MMF-2015 Community Table at the Victoria House in Central London District.
The MMF-2015 Inside at Ventura London and at the Social Media Week have been set-up in collaboration with Living Space, MMF-2015 partner in London: livingspaceuk.com
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For any further info:
MMF-2015 International Press Office
Valentina Cavicchiolo – [email protected]
P: +39 346 21 00 370
MMF-2015 Shops in London
Living Space Fulham 53-55 Fulham High street / London SW6 3JJ / T. 0044.207.7311180
Living Space Baker Street 55 Baker street / London W1U 8EW / T. 0044.2074860311
Living Space Islington 36 Cross street / London N1 2BG / T. 0044.207.3593950