At Milan Design Week 2017 we presented We, the new design-driven chair created for MMF-2015 by Giulio Iacchetti, a designer we are collaborating with for the 2017/2018 collection.
ONE OF THE NEW PRODUCTS WE PRESENTED AT OUR STAND AT THE SALONE DEL MOBILE WAS THE WE CHAIR BY GIULIO IACCHETTI
At Milan Design Week 2017 we presented We, the new design-driven chair created for MMF-2015 by Giulio Iacchetti, a designer we are collaborating with for the 2017/2018 collection. Made of curved black or white painted ash or upholstered, the WE chair comes in all of the MMF-2015 fabrics and, thanks to the magnets on the sides, can be transformed into a bench, turning into the perfect piece for hosting a gathering and for planning spaces at home that meet the needs of the people who live in them. The aluminium frame makes it extremely light. Stackable in the wood version, it is a versatile design for public and private spaces.
Giulio Iacchetti tells us about his inspiration for this ‘kind’ chair.
’Good objects are peerless tools for amplifying and concretely inspiring kindness towards others. As a designer, I like to think that objects are a soundboard for our feelings, kind objects for kind people, tools that become declarations of positive intentions, like a chair that waits to hear you say: “make yourself comfortable”, and then the chair draws up close and communicates for us, in a simple, tangible way, a sincere, human inclination towards making people feel welcome. That is what I was thinking about when I designed the We chair. The idea was to make animate that which is inanimate by nature. I was thinking about a chair that could easily become a bench, or with the potential to offer something extra, something unexpected, surprising, a chair that stretches its primordially static nature to draw itself near others similar to it, elongating the seat’s dedicated space.’