NEVER
STOP
SEEDING
KINDNESS.

Kindness is elusive,
It cannot be reduced to a static, unambiguous, definite concept.
It is changeable and personal.

We accepted it as a challenge,
in all of its plural, ambiguous being.
Uncategorisable.
We explored it
the way you do with Design,
as process and not exclusively as result.

The ideas that emerged have a few features in common.
Kindness lives in relation,
whether an exclusive one between individuals
or one mediated by the environment and surrounding objects.

It materialises in actions,
words or gestures,
for the doers or receivers.
It is encountered in listening or in the eyes,
it deepens through bond,
acquiring spontaneity,
to the point of becoming empathy.

Discover MMF-2015 MANIFESTO

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